Should Your Business Get A Snapchat Account?
Should your business get a Snapchat account? Like all things in life, it depends.
If you work in media, then a Snapchat account for your company might be essential. If social media is a big part of your marketing strategy, then a Snapchat account might be — you guessed it — essential. If you work in the food industry, then a Snapchat account, believe it or not, might be very beneficial for your customers, followers and your business.
Here’s why: People love recipe videos. You know, those videos that are likely all over your Facebook page, the ones that consist of someone cooking a meal from scratch, and making people drool in the process. Not only can your food-related business incorporate these videos on Facebook, but your business can also incorporate this strategy on Snapchat. Not only could it help with brand awareness, gaining more followers on social media, etc., but it could actually get people to go to your food business.
Should your business get a Snapchat account? It really depends. You should also be asking yourself what the goal of getting this social media platform is, and if you (or an employee) has enough time to do a good job. If your Snapchat posts are few and far between, then your followers are not going to be satisfied. If you have a social media manager (maybe you have a social media team?), then getting a Snapchat account for your business would likely be a great idea.
Not only do you have a person (or perhaps a team) to run this platform, but this person is likely an expert in social media. Snapchat, of course, is part of the social media world.
Is a Snapchat account worth your time/money? Do you have someone to run Snapchat, someone who will implement a strategy? What will your Snapchat consist of? Is there a market for Snapchat, if you will, in your field? If so, then run with it, and by all means get a Snapchat account for your business.
Like all social media networks, Snapchat can help your following stay informed and entertained, and it can also lead to more engagement with your followers, more followers, more customers and more business.
RELATED: Why Your Business Can’t Afford To Skip Digital Marketing. If your business is not incorporating some form of digital marketing strategy, then you could be missing out on some serious business.