Reasons Why Live Streaming Is Taking Over Social Media

Live Streaming

Reasons Why Live Streaming Is Taking Over Social Media

Live streaming is taking over the social media world. Are you jumping on board this trend?

Live streaming really became popular in 2016, and it seems to be gaining more and more steam by the day. After all, how many times do you get a notification (or simply see for yourself) saying someone you are following is going live? Many people might be wondering why this occurrence is trending.

Well, there are many different reasons why, and we will list off a few of those reasons for you. On a side note, since live streaming is becoming the new social media trend, business owners and entrepreneurs alike would be doing themselves a huge favor by incorporating live streaming into their digital marketing strategies, but that’s a different conversation for a different day.

RELATED: What Is The Most Important Social Media Network For Your Business’ Growth? But seriously, which social media networks should you be on? Check out this article for more details.

Reasons Why Live Streaming Is Taking Over Social Media

  • Because live streaming gives people the ability to unleash a large amount of information in a short period of time. Not to mention, it is easy to do and the platform is literally provided.
  • Live streaming, in its simplest form, does not cost any money.
  • Live streaming takes no editing skills and you do not need to make every video a masterpiece — that’s not the point of live streaming.
  • People want to know what others are up to. After all, there’s a reason why Snapchat is so big (well, there are actually many different reasons, but one of them is because people are interested in seeing what their friends Live Streamingare up to when they are not with them). People are especially interested in what celebs/famous people are up to, and live streaming provides a platform for that.
  • Live streaming lets people know what is going on during the present moment, and people crave that type of information. People want their information now. Literally, right now. With live streaming, you do not have to wait.
  • Live streaming makes people feel more connected with the person/company that is producing the live stream, because it literally feels like you are right there with them, like they are talking to you face-to-face.
  • Live streaming brings a person’s experiences/journeys to his/her followers right when he/she is experiencing them.

Live streaming is clearly taking over the scene. Look no further than your Facebook account to figure that one out.

RELATED: This Top Marketing Trends Infographic For 2017 Will Help You Take Your Strategy To The Next Level. If you want to take your marketing game up a notch or two, then use the insights in this article to your advantage.

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